Privacy Statement

Effective date: August 28, 2026
Last updated: August 28, 2026

Noble Rider, LLC, doing business as Noble Outfitters ("Noble Outfitters," "we," "us," or "our"), respects your privacy. This Privacy Statement describes how we collect, use, disclose, retain, and protect personal information when you visit nobleoutfitters.com, buy or inquire about our products, create an account, enter a promotion, subscribe to communications, use our store locator, contact us, or otherwise interact with us.

This Privacy Statement applies to our online consumer activities. It does not apply to workforce information or information handled under a separate notice.

1. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Identifiers and contact information: name, email address, telephone number, billing and shipping addresses, account identifiers, and similar contact details.
• Customer records and transaction information: products viewed or purchased, order and return history, warranty information, customer-service records, promotion entries, and related commercial information.
• Payment and checkout information: payment method and transaction details. Payment card information is generally collected and processed by Shopify or our payment processors rather than stored directly by Noble Outfitters.
• Account and authentication information: account credentials and information used to maintain or secure an account.
• Internet or other electronic network activity: IP address, device and browser information, cookie and advertising identifiers, pages viewed, links clicked, referring URLs, searches, interactions with advertisements, and activity on our website.
• Approximate location: general location inferred from an IP address or information you provide, such as a city, state, or postal code. Store-locator features may use location information when you choose to provide it or permit access.
• Communications and user-provided content: messages, product reviews, survey responses, photographs or other content you submit, and records of communications with us.
• Marketing and preference information: subscription status, communication preferences, cookie choices, privacy choices, and inferred interests based on your interactions with us.
• Security and fraud-prevention information: information used to verify requests, secure accounts and transactions, detect malicious activity, and protect our website and customers.

We do not seek to collect sensitive personal information for the purpose of inferring characteristics about you. To the extent account credentials, payment information, precise location, or other information treated as sensitive under applicable law is processed, we use it only as reasonably necessary to provide requested services, process transactions, maintain security, comply with law, or for another purpose permitted by applicable law.

2. Sources of personal information

We collect personal information from:

• you, including when you make a purchase, create an account, submit a form, enter a promotion, request support, or communicate with us;
• your browser, device, and interactions with our website, emails, advertisements, and services;
• Shopify and providers that support checkout, payments, order fulfillment, customer service, security, and website operations;
• analytics, advertising, social-media, and marketing partners;
• retailers and service providers that support product availability and our store-locator features; and
• other lawful sources, including information you make publicly available.

3. How we use personal information

We may use personal information to:

• provide, operate, maintain, personalize, and improve our website, products, and services;
• process and fulfill orders, payments, deliveries, returns, exchanges, warranties, and other transactions;
• create and maintain accounts and remember preferences;
• provide customer service and respond to questions and requests;
• operate promotions, surveys, product reviews, and store-locator features;
• send transactional messages and, where permitted, marketing emails or text messages;
• measure website performance, understand audiences, and improve products, content, and marketing;
• deliver and measure advertising, including interest-based or targeted advertising where permitted;
• detect, investigate, and prevent fraud, security incidents, misuse, and illegal activity;
• protect our rights, property, customers, personnel, and the public;
• comply with legal, tax, accounting, recordkeeping, and regulatory obligations; and
• carry out another purpose disclosed to you or performed with your consent.

4. How we disclose personal information

We may disclose personal information to the following categories of recipients:

• E-commerce and infrastructure providers, including Shopify, hosting, content-delivery, security, fraud-prevention, and technical-support providers.
• Payment, fulfillment, and transaction providers, including payment processors, financial institutions, shipping carriers, warehouses, returns providers, and warranty providers.
• Customer-service and communications providers, including email, SMS, form, survey, and customer-support platforms.
• Analytics providers, including Google Analytics and providers that help us measure website and campaign performance.
• Advertising and marketing partners, including Google Ads, Meta, Basis Technologies, and similar providers that help us deliver or measure advertising.
• Website-feature providers, including product-review, security, CAPTCHA, store-locator, product-availability, and social-media providers such as Judge.me, hCaptcha, and Locally.
• Professional advisers and authorities, including attorneys, accountants, auditors, insurers, regulators, courts, law enforcement, and government agencies where appropriate.
• Business transaction recipients, including a buyer, investor, lender, adviser, or other participant in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction.
• Other recipients at your direction or with your consent.

We do not sell personal information for money. Some disclosures of device, browsing, and advertising information to advertising partners may be considered a "sale," "sharing," or use for "targeted advertising" under certain U.S. state privacy laws. You can opt out as described in Section 8.

5. Cookies and similar technologies

We and our providers use cookies, pixels, tags, software development kits, local storage, and similar technologies to operate the website, remember preferences, measure performance, prevent fraud, and provide or measure advertising.

Where required, we request consent before using non-essential technologies. In U.S. jurisdictions that provide opt-out rights, you can use the Your Privacy Choices link in the website footer. We also process recognized browser-based opt-out preference signals, such as Global Privacy Control, as described below.

For more information, see our Cookie Statement.

6. Email and text-message communications

We may use contact information you provide to send transactional communications and, where permitted, marketing communications. You may unsubscribe from marketing email by using the unsubscribe link in an email. You may opt out of marketing text messages by replying STOP. You may reply HELP for assistance. Opting out of marketing does not prevent us from sending non-promotional messages about orders, accounts, safety, or ongoing transactions.

We do not disclose mobile opt-in data or text-message consent to third parties for their independent marketing. We may provide this information to service providers that send messages on our behalf or as otherwise required by law.

7. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Statement, including:

• order, transaction, warranty, tax, and accounting information for the period needed to complete transactions, provide service, meet recordkeeping obligations, and resolve disputes;
• account and customer-service information while an account or relationship remains active and for a reasonable period afterward;
• marketing information while you remain subscribed, plus limited suppression information needed to honor an opt-out;
• device, analytics, and advertising information according to our configured settings, business needs, and provider retention periods; and
• privacy-request, security, and fraud-prevention records for the period needed to demonstrate compliance, protect the website, and prevent abuse.

The precise period depends on the nature and sensitivity of the information, the reason it was collected, operational and legal requirements, and whether retention is needed to establish, exercise, or defend legal claims. We delete or deidentify information when it is no longer reasonably necessary, unless a longer period is required or permitted by law.

8. Your privacy choices

Marketing communications

Use the unsubscribe link in marketing emails or reply STOP to marketing text messages.

Targeted advertising, sale, or sharing

Select Your Privacy Choices in the website footer to opt out of disclosures that may be considered a sale or sharing of personal information or processing for targeted advertising under applicable law.

Global Privacy Control

Where required by applicable law, we treat a recognized Global Privacy Control (GPC) or other legally recognized universal opt-out signal as a request to opt out of sale, sharing, and targeted advertising for the browser and device sending the signal. Because the signal is browser- and device-specific, you may need to enable it separately on each browser and device. If you clear cookies or use a different browser or device, your website-level choice may need to be renewed.

Cookie preferences

Where our cookie-preference tool is available, you can use it to accept, reject, or manage non-essential cookies. Strictly necessary technologies cannot be disabled through the tool because they are required for functions such as security, shopping-cart operation, checkout, and privacy-choice storage.

Browser and device controls

Your browser or device may provide additional controls for cookies, location access, and advertising identifiers. Blocking certain technologies may affect website functionality.

9. U.S. state privacy rights

Depending on your state of residence and whether an applicable law covers our processing, you may have the right to:

• confirm whether we process your personal information and access that information;
• correct inaccuracies;
• delete personal information, subject to legal exceptions;
• obtain a portable copy of personal information you provided;
• obtain information about categories or, where required, specific third parties to which personal information was disclosed;
• opt out of sale, sharing, targeted advertising, and certain profiling;
• limit certain uses or disclosures of sensitive personal information;
• withdraw consent where processing is based on consent;
• appeal our decision on a privacy request; and
• exercise your rights without unlawful discrimination.

To exercise access, correction, deletion, portability, third-party-list, consent-withdrawal, or appeal rights, email customerservice@nobleoutfitters.com with the subject line Privacy Request or Privacy Appeal, as applicable. Please describe your request and provide your name, email address, state of residence, and information reasonably necessary for us to locate your records and verify your identity. Do not send passwords, full payment-card numbers, government identification numbers, or other unnecessary sensitive information by email.

To opt out of sale, sharing, or targeted advertising, use Your Privacy Choices in the website footer. You do not need to create an account to use the opt-out mechanism.

We will verify requests using a method appropriate to the nature and sensitivity of the requested information. We may ask you to confirm control of an email address, provide information associated with a transaction, or take another reasonable verification step. If we cannot verify a request, we may be unable to fulfill it.

You may use an authorized agent where permitted by law. We may require proof that the agent is authorized and may ask you to verify your identity directly. A parent or legal guardian may submit a request concerning a child where applicable.

We generally respond within 45 days or within another period required by applicable law. Where permitted, we may extend the response period and will explain the reason for the extension. If we deny a request, we will explain the decision and provide appeal instructions when required.

10. Additional California disclosures

The following describes our practices during the preceding 12 months using categories defined by California law.

We disclosed the categories above for business purposes during the preceding 12 months. We may have shared identifiers, commercial information, internet or network activity, approximate geolocation, and inferences with advertising and analytics partners in ways that California law may define as "sharing" for cross-context behavioral advertising. We did not sell personal information for money. We do not use or disclose sensitive personal information to infer characteristics about consumers.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

California residents may also request information about our disclosures of certain personal information to third parties for their own direct-marketing purposes, as provided by applicable law, by contacting us using Section 17.

11. Promotions

Sweepstakes, giveaways, and other promotions may be governed by additional rules and notices. Participation is voluntary. Personal information collected through a promotion will be handled as described in the applicable rules, notices, and this Privacy Statement.

12. Children’s privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13 without legally required parental consent. We do not knowingly sell personal information of children or process personal information of consumers under 16 for targeted advertising. If you believe a child has provided personal information contrary to this section, contact us so we can investigate and take appropriate action.

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us if you suspect unauthorized account activity.

14. Third-party websites and services

Our website may link to or integrate services operated by third parties. Their privacy practices are governed by their own notices, not this Privacy Statement. We encourage you to review those notices before providing personal information.

15. International visitors

Noble Outfitters is based in the United States. If you access our services from another country, your information may be processed in the United States and other countries where we or our providers operate. Those countries may have data-protection laws different from those in your location.

Where laws in the European Economic Area, United Kingdom, or Switzerland apply, we process personal information as necessary to perform a contract, comply with legal obligations, pursue legitimate interests such as operating and securing our business, or with consent where required. You may have rights to access, correct, erase, restrict, object, receive portable data, withdraw consent, and lodge a complaint with a supervisory authority. Contact us to exercise applicable rights.

16. Changes to this Privacy Statement

We may update this Privacy Statement to reflect changes in our practices, technologies, services, or legal obligations. We will post the revised statement and update the date above. Where required, we will provide additional notice or obtain consent.

17. Contact us

For privacy questions or requests, contact:

Noble Rider, LLC d/b/a Noble Outfitters
2800 Meacham Blvd
Fort Worth, TX 76137
United States
Email: customerservice@nobleoutfitters.com
Telephone: 209-566-7800